Amesterdam - German premium car manufacturer , Bayerische Motoren Werke AG ( BMW ) , plans to increase investment in electric car production line with the increasing demand on the electrical output of the BMW cars , i3 . Orders for power -driven car battery has reached eight thousand units , although this new car BMW showroom will meet in Europe next month .
" BWM i3 targeting sales could reach 10 thousand units next year , and we will adjust our production capacity on demand . If demand continues to increase , we will increase investment , " said Chief Financial Officer BWM , Friedrich Eichiner , in a press conference in Amsterdam , told the Detroit Free Press , Tuesday, October 15, 2013 . Car with a passenger capacity of four is priced at U.S. $ 41,350 .
BMW expects to sell 10 thousand units with a capacity of four passengers next year . i3 will be sold in Germany at a price of 34 950 euros ( U.S. $ 47,400 ) on 16 November. Furthermore , this car will go on sale in China , United States , and Japan in the first half of 2014. The launch of this car to answer a boost production and investment in electric car technology electric car development .
BMW , which also produces the Mini brand and Rolls - Royce , launched i3 , $ series coupe and X5 series Sport - Utility , to maintain its position as market leader in the premium class , the main competitors , such as , Audi and Mercedes - Benz . Corporate spending on developing new models and increase production capacity makes BMW profit margin fell to 9.6 percent in the second quarter of this year , from 11.6 percent in the same period last year .
" We have to work hard so that our profit target is reached at the level of 8-10 per cent in the coming years . Substantial investment is required to meet the stricter emission regulations as well as the weakening of the automotive market in Europe , " said Eichner .
The increase in sales in China and the U.S. have helped BMW to adapt to the impact of the crisis in Europe that brought about the crisis of the European automotive industry . BMW is targeting sales this year up to three years in a row . " Demand in China and North America continue to rise , and it makes sense if we plan to expand production capacity in North America , " said Eichner .
No comments:
Post a Comment